Broker Check
Rob Hudson, CExP, CLTC®
Rob Hudson, CExP, CLTC®
Westshore Financial Group Financial Advisor/Managing Associate/Certified Exit Planner
https://www.westshorefinancialgroup.com/rob-hudson (813) 289-3632

Dedicated to managing your risk by providing the protection that you need to have confidence in your financial future.

I am a trusted advisor to many, working with business owners and in advanced markets, specifically medical, legal, and with highly compensated sales professionals. My clients understand that a one-size fits all approach to planning and investing may not create favorable financial outcomes. I believe that my unique approach to goal planning, combined with past experience and expertise in the markets I serve, enable me to provide tailored solutions to my client’s financial problems that help lead them to their goals.

An alumnus of The University of South Florida with a BS in Economics, I am a fourth generation Tampa native with deep roots in the community. I am also a proud graduate of Tampa Jesuit high school. My grandfather, Frank Llaneza, was regarded as a pioneer in the premium cigar industry and a pillar of the Tampa community. My father is a disabled CPA, so I have a thorough understanding of the importance of protecting and managing cash flow.

I entered the financial services industry in 2008, and joined Guardian Life and Park Avenue Securities in 2012, where I was awarded the agency's first Centurion Award. I have been featured in a number of publications, am a member of the Coastal Conservation Association, The Westshore Business Alliance, and the Million Dollar Round Table. I am also proud to be a representative in The Tampa Jesuit Alumni Council, as well as a preferred financial wellness provider for physicians-in-training through HCA East and West Florida teaching hospitals.

I come from a family of outdoors enthusiasts, am an avid fisherman, and regularly compete in professional tournaments. I've even managed to win a few. Ask me about the fishing tournament when I won a brand new boat!

 

Financial confidence boosters for women in midlife

Insurance

If you’ve been suffering through night sweats, hot flashes, and brain fog, you’re all too aware of how menopause can affect you physically and mentally. But what you may not know is its impact on your wallet and your financial future.

Juggling work, life, and menopause

You envisioned midlife as a time of professional success, a bigger income, and more self-confidence. But instead, you’re caught juggling the caregiving responsibilities of helping support your kids as they find their footing and caring for aging parents as part of the “sandwich generation.” Add dealing with menopause symptoms and career pressures to the mix, and it’s safe to say midlife isn’t turning out the way you expected.

Paying the menopause tax

If you’re in the midst of menopause, you might be seeing your doctor more frequently, taking pricey prescriptions or supplements, and looking into hormone replacement therapy, all of which can eat into your budget. Women in the US spend an estimated $13 billion a year on treatments and interventions to manage menopause symptoms.1 Costs can add up quickly — so much so that some refer to it as a “menopause tax.” And if you’re already juggling other financial responsibilities, these added expenses can make an already tight budget feel even more strained.

Financial confidence matters now more than ever

With so much happening in midlife, it can feel easier to push off retirement planning and investment decisions. But this is exactly when taking action matters most. By strengthening your financial resilience now, you can step into your next chapter with confidence.

Only 29% of women rank their ability to manage their finances as very good to excellent.2

By understanding the real costs that can come with menopause, planning for possible income changes, and firming up your long-term financial plans, you can stay on solid footing — now and in the years ahead. I can help you sort through your options and make sure you don’t have any gaps in your plan. This is a great time to take another look at your investment approach, how much risk you’re comfortable with, and whether your mix of investments still lines up with your goals and timeline.

5 things you can do today for a better tomorrow

Menopause is a chance to pause, rethink what matters most, and set goals for where you are. Taking a few simple actions today can help make a big difference in how prepared and empowered you feel for the years ahead. Whether it’s revisiting your plans, making small adjustments, or getting guidance along the way, each move helps you build toward the retirement — and legacy — you want. Let’s look at how you can take charge and feel more confident as you move into this next stage.

  • Emergency funds
    Having readily accessible funds set aside can make it easier to handle any financial curveballs that life may throw you without resorting to debt.
  • Catch-up
    If you’re 50 or older, you might be eligible to make catch-up contributions to retirement accounts, which can accelerate your savings in the final stretch before retirement.
  • Proper insurance coverage
    Make sure to review your health, disability, and life insurance policies to help ensure they meet current and future needs.
  • Debt reduction
    Developing a clear plan to manage or eliminate debt not only frees up income for health care, retirement savings, or caregiving, but can also help strengthen long-term stability.
  • Legacy
    Having a strong financial strategy that includes family and legacy planning can help boost your financial confidence.

Disclaimer:

1 Jennifer Sauer, et al, Economic Impact of Menopause: Individual and Collective Costs, AARP, 2024 https://icmglt.org/economic-impact-of-menopause-individual-and-collective-costs/
2 Money, Midlife, and Menopause, Guardian’s 14th Annual Workplace Benefits Study, 2025

“Financial advisor”/“advisor” is used generally to describe insurance/annuity and investment sales and advisory professionals who may hold varied licensing as insurance agents, registered representatives of broker-dealers, and investment advisory representatives (IAR) of registered investment advisors, respectively. Only those representatives who use advisor in their title or otherwise disclose their status and meet the necessary licensing or registration requirements provide investment advisory services.
This material is intended for general public use. By providing this content, The Guardian Life Insurance Company of America, and their affiliates and subsidiaries are not undertaking to provide advice or recommendations for any specific individual or situation, or to otherwise act in a fiduciary capacity. Please contact a financial advisor for guidance and information that is specific to your individual situation. Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, medical, or financial advice. Guardian, its subsidiaries, agents, and employees do not provide tax, legal, medical, or finance advice. Consult your tax, legal, medical, or finance professional regarding your individual situation

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