Broker Check
Rob Hudson, CExP, CLTC®
Rob Hudson, CExP, CLTC®
Westshore Financial Group Financial Advisor/Managing Associate/Certified Exit Planner
https://www.westshorefinancialgroup.com/rob-hudson (813) 289-3632

Dedicated to managing your risk by providing the protection that you need to have confidence in your financial future.

I am a trusted advisor to many, working with business owners and in advanced markets, specifically medical, legal, and with highly compensated sales professionals. My clients understand that a one-size fits all approach to planning and investing may not create favorable financial outcomes. I believe that my unique approach to goal planning, combined with past experience and expertise in the markets I serve, enable me to provide tailored solutions to my client’s financial problems that help lead them to their goals.

An alumnus of The University of South Florida with a BS in Economics, I am a fourth generation Tampa native with deep roots in the community. I am also a proud graduate of Tampa Jesuit high school. My grandfather, Frank Llaneza, was regarded as a pioneer in the premium cigar industry and a pillar of the Tampa community. My father is a disabled CPA, so I have a thorough understanding of the importance of protecting and managing cash flow.

I entered the financial services industry in 2008, and joined Guardian Life and Park Avenue Securities in 2012, where I was awarded the agency's first Centurion Award. I have been featured in a number of publications, am a member of the Coastal Conservation Association, The Westshore Business Alliance, and the Million Dollar Round Table. I am also proud to be a representative in The Tampa Jesuit Alumni Council, as well as a preferred financial wellness provider for physicians-in-training through HCA East and West Florida teaching hospitals.

I come from a family of outdoors enthusiasts, am an avid fisherman, and regularly compete in professional tournaments. I've even managed to win a few. Ask me about the fishing tournament when I won a brand new boat!

 

8 behaviors that help boost financial confidence 

Money

Lately, many Americans have been stressing about their money situation. Given the rising cost of gas and groceries, skyrocketing inflation, and rising unemployment, budgets have been stretched to the breaking point and it’s no wonder so many are feeling anxious about the state of their finances. Put simply, American workers are struggling with their financial health. Indeed, 51% of US adults report that money/finances is their top source of stress in life.1

Though you may be feeling the heat in your wallet, you may not realize how money stress can cast a big shadow over every other aspect of your life. A whopping 76% of Americans say not needing to worry about money/being comfortable in retirement is essential or very important to their well-being.2 But in a recent study,55% of Americans said they faced financial challenges in the past year.3 In fact, the top drivers of stress for American workers were all linked to finances.

It’s clear that decreasing your financial stress can go a long way toward helping improve your overall well-being. So, what can help to ease tensions and calm fears? Developing good financial habits. Think of it like building up muscle. The more regularly you exercise, the faster you get in shape. If you make practicing good money habits routine, you can quickly start to improve your financial outlook. Here are eight confidence-boosting ways to flex your financial muscles.

1. Knowledge is power. Pursuing a financial education doesn’t mean going back to school for a degree; it’s often as simple as exploring quality online resources, attending personal finance webinars, using online budgeting tools, or working with me.

2. Live within your means. Splurging on travel, tickets, dinners, and clothing without a second thought may give you momentary pleasure, but the inevitable sky-high credit card bills may also give you a long-term headache. Clamp down on overspending, keep up with monthly expenses, and budget and save for big purchases. This is a healthy attitude toward money and helps set a strong financial foundation. 

3. Build a written comprehensive plan. Financial strategy often plays a major role in how confident and prepared individuals feel for their future — and the more comprehensive it is, the better. Take time to lay out specific goals, as well as to consider the role of life insurance and account for the cost of health care in retirement. Update your plan as your priorities and situations evolve.

4. Embrace long-term thinking. Financially confident individuals often understand that building wealth is a marathon, not a sprint. Thinking long-term not only helps train your habits toward delayed gratification, but it can also help mitigate stress when the stock market tumbles and surges.

5. Explore digital tools. Investigating digital tools like personalized budgeting software or an online banking app may help you develop a financial strategy. Especially if you’re just starting out, you'll begin to grasp the best practices you need for financial confidence.

6. Balance protection and investment products. I can help you choose a mixture of protection and growth financial solutions to help meet your needs and provide you with greater confidence.

7. Offload your financial stress to a financial professional. By cultivating a relationship with me, you’ve already made the first step. Instead of trying to become an expert in all things financial yourself, I can help bear the burden of understanding (and then explaining) new products, changes in laws, and mapping out a set of achievable goals.

8. Build savings. Many individuals get more satisfaction from saving and investing their extra money than from spending it. Feeling confident with your nest egg may be well worth some short-term sacrifices.

Money can’t buy happiness, but acknowledgement of your financial situation and steps toward educating yourself can help set a strong foundation. Long-term planning, knowledge of financial concepts, and knowing where to turn for financial guidance are all often correlated with happier and more financially confident individuals.

I can be of assistance as you consider incorporating these eight behaviors into your daily practice. You should also check with your employer to find out what financial benefits are available to you right now. They may be more easily accessible than you think!

Disclaimer:

1 Guardian's 14th Annual Workplace Benefits Study, 2025

2 Ibid

3 Facing Financial Fragility: How changes to the economic landscape are impacting Americans’ wallets and habits, Guardian’s 12th Annual Workplace Benefits Study, 2024

Material discussed is meant for general informational purposes only and is not to be construed as tax, legal, or investment advice. Although the information has been gathered from sources believed to be reliable, please note that individual situations can vary. Therefore, the information should be relied upon only when coordinated with individual professional advice. Guardian, its subsidiaries, agents, and employees do not provide tax, legal, or accounting advice. Consult your tax, legal, or accounting professional regarding your individual situation. Links to external sites are provided for your convenience in locating related information and services. Guardian, its subsidiaries, agents and employees expressly disclaim any responsibility for and do not maintain, control, recommend, or endorse third-party sites, organizations, products, or services and make no representation as to the completeness, suitability, or quality thereof.

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